This is the term given to the use of keywords within links to websites. Keywords are vital for both marketing and getting the message across to site visitors to tell them what services or products you offer.
Whenever you can, its wise to request that a variety of keywords are used in the anchor text of website links to your website. If you use the same keyword 'all the time' this is like telling potential customers / search engines that you only have one product or service and in the real world, this would be untrue for almost every business.
When looking at your website marketing, try to ensure that all you products and services are represented within keywords that link to your website. Ideally when adding your website to directories try and use a selection of different but relevant keywords for different directories.
keyword web marketing.co.uk domain name was registered on 12th September 2008 in preparation for a website designed to help website owners promote business services and products.